Over the past year I’ve noticed a common trend among some of my clients: a fear of content being placed “below the fold” on their websites.
For those unfamiliar, “the fold” was originally a newspaper term. In order to sell newspapers, the most enticing articles are often placed “above the fold” to better sell on news stands. In the web world, “the fold” has a similar meaning, albeit a more complicated one. It refers to the content that is visible in the browser window when a viewer first visits a page. Companies want their content to be seen, and making sure your content, selling points, or messaging are seen is a valid concern for any business!
However, these days the fold is quickly losing definitive location or meaning.