Biden Foundation Branding

CLIENT—THE BIDEN FOUNDATION

The Biden Foundation — created by President Joe Biden and Dr. Jill Biden prior to his presidency — was in need of a formal brand and collateral pieces to support their philanthropic initiatives.

I worked closely with the foundation management team to develop the brand, aesthetic, and to present a wide variety of brand development options to stakeholders. After numerous rounds of revision, we landed on this bold yet welcoming and supportive brand direction that was used across their website, social accounts, and collateral.